Adidas, a German multinational corporation that design and manufactures sports clothing and accessories.

In the Adidas Group, it consists of the reeboks portswear company, TaylorMade-Adidas company, golf company (including Ashworth), and Rockport.

Adidas is the largest sport-wear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world.

Goals:
-To find results that Adidas is the top brand of choice for the majority of their target markets, the college students.
- Adidas is considered super competitive, with purchase of reebok and owning a big market share in the sport shoes industry, is able to be the top choice for its target markets.
- Adidas is sold at a premium price that while many consumers want it lower, they are still willing to pay to buy a pair. Even with small discounts from sale price, consumers willingness to pay is there.
- Nike Converse and Puma are good substitutes for Adidas and therefore fierce.

VANS footwear, apparel and accessories are created to be comfortable, durable and stylish ... traits demanded by our customers. VANS-sponsored athletes, who are some of the most talented and colorful personalities in Core Sports, endorse and help design our products, providing a bond with our consumers that is strengthened by the credibility of our athletes and the authenticity of our brand.

This case focuses on the working conditions faced by the workers who work in the factories under contract with Nike. The case reveals that the subcontractors were not paying wages to their workers as per international standards. All the factories and manufacturing units were divided into four main divisions: chemical, production, stitching and assembly section. The production goals were so high that in order to meet the goals, the workers had to work over time, and that too without incentives. The workers were habitually abused verbally and physically by their supervisors. Many people were prone to be the patients of kidney disease, liver cancer, heart attacks, infertility and many skin related diseases in future due to pitiable working environment.

The case looks at the measures undertaken to resolve the issue. Few colleges and universities joined hands to establish Workers Rights Consortium (WRC); aimed at checking the malpractices of companies with special regards to employee rights. University of Oregon (UO) decided to become a part of the campaign – a move which was not supported by Phil Knight. He decided to call off all the donations that he had promised UO and announced to abandon all future donations too. He did not agree to the terms and conditions that were laid out by WRC and sought to reduce their influence. This case looks at the influences, effects and probable strategies to combat the situation.

FILA is a sportswear manufacturing company founded in Italy by the Fila brothers, originally making clothing for people in the Italian Alps. The company’s primary product was underwear, before moving into sportswear with tennis and endorsements by tennis player Bjorn Bing, which made the brand more popular. The original Italian ownership shop, Holding di Partecipazioni, sold FILA to US-based hedge fund Cerberus Capital Management after the company had over-committed itself to expensive endorsements, at a time when margins were under pressure. Cerberus owned FILA through holding company, Sports Brands International, which owned all the Fila businesses except FILA Korea, which was a separate company operating under the license. Later all the global FILA brands and subsidiaries were acquired by Fila Korea, resulting in the

company becoming South Korea’s largest sportswear company. ANTA Sports acquired the rights to use the brand in China, and then in 2011 FILA Korea acquired global golf equipment maker, Acushnet Company and becoming the owner of leading golf brands such as Titleist.